Thursday, August 18, 2022

New Hologram Technology Could Take Theme Park Experiences to the Next Level

Making the MagicIndustry NewsNew Hologram Technology Could Take Theme Park Experiences to the Next Level

A new hologram technology, SolidLight, could enhance guest experiences at theme parks. The technology, by Light Field Lab, can create holographic images that move and even reflect in a realistic manner.

“SolidLight is unlike anything you have experienced before,” says Jon Karafin, CEO of Light Field Lab.“It’s only after you reach out to touch a SolidLight Object that you realize it’s not actually there. SolidLight redefines what is perceived as real, reshaping visual communications, audience engagement, and customer experiences forever.”

SolidLight holograms don’t require any type of headset or viewing device – it is simply there. It’s when you reach out and try to touch it that you realize it isn’t there. The possibilities of using it now or as the technology improves are endless.

Headset and Glasses-Free Holographic Possibilities

Imagine going to Wizarding World of Harry Potter and at Platform 9 3/4 you have to actually go through a visible wall! Or perhaps in the queue of Rise of the Resistance, you see battle plans displayed in mid-air that you can analyze. Imagine seeing a holographic display of the original Disneyland with rides moving.

“Light Field Lab is pioneering the future of immersive experiences, pushing the limits on what is perceived as real to forever change theme park attractions and location-based entertainment experiences,” Karafin tells Theme Park Magazine. “SolidLight represents a massive paradigm shift in how the world interacts, communicates and consumes media enabling holographic objects to escape the screen and merge with reality.”

It’s this physical connection with reality that has been missing and a major reason there haven’t been more holographic experiences at theme parks. With the ability to seamlessly integrate this technology with real surroundings, the ideas of use now and as the technology advances are mind-blowing.

SolidLight Hologram Technology

Here’s how Light Field Lab describes how the hologram technology works:

“Each 28-inch SolidLight Surface Panel contributes 2.5 billion pixels to the generated holographic object volume and the modular SolidLight Surface can scale to create any size display to accommodate a range of experiences including configurations exceeding hundreds of billions of pixels.”

One of the investors in Light Field Lab’s work is Comcast, which owns NBC Universal, which owns Universal Studios theme parks.

SolidLight Hologram Example

This video shows off the holographic technology:

SolidLight Hologram Reactions

Several media outlets were allowed to go into a room and view one of the Hologram experiences.

Charles Fink of Forbes, in an article titled, Light Field Lab’s New Naked-Eye Holograms, stated, “I just saw my first true hologram… No glasses are needed to see realistic holograms blended perfectly into the physical world. There was no glass or other hidden projection surface.”

Fink says he was shown a hologram of a gremlin and when he tickled its stomach, the gremlin laughed.

Claire Reilly of CNET was impressed with her experience with a holographic chameleon. In a CNET video (see Explore More below), she stated, “The magic here really comes when you see it with your own eyes… at first it looks like you should be touching something solid… but I was just passing my hands through light.”

While she was viewing the chameleon it flicked its tongue out to catch a fly, causing a plant to move.

Light Field Labs is already taking preorders for SolidLight and sometime next year people should start seeing it in public. The curious question will be what theme park will be the first to use it and in what manner?

Explore More (Videos)

CNET gets up close with a SolidLight hologram

Hologram Talk from 2019 by Jon Karafin, CEO of Light Field Lab

Explore More (Resources)

Light Field Lab
Forbes – Light Field Lab’s New Naked-Eye Holograms


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