Adventure Lab

Adventure Labs pioneers a unique form of immersive entertainment, fusing the narrative depth of cinematic storytelling with the interactive engagement of virtual reality. Founded by industry veterans from Pixar and Oculus Story Studio, the company specializes in creating ticketed, VR-based escape room experiences. These experiences leverage the founders' expertise in animation and VR to construct rich, interactive worlds. Central to Adventure Labs' innovation is the integration of live-actor hosts within the VR environment. These hosts, operating from scripted frameworks that allow for improvisation, guide participants through the story while embodying cartoon-like avatars. This blend of live performance and virtual reality technology allows players to physically navigate and interact with their surroundings, solving puzzles and progressing through a narrative that unfolds in real-time.