by Theme Park Magazine
Las Vegas, known for its dazzling lights and endless entertainment options, is gearing up to introduce an exhilarating new attraction for action movie fans and thrill-seekers alike. The John Wick Experience, a collaboration between Lionsgate and AREA15, an immersive entertainment district, will open later this year and promise to immerse visitors in the gritty and stylish world of the popular John Wick film franchise.
Step into the World of John Wick
Occupying approximately 12,000 square feet within the AREA15 campus, the John Wick Experience is designed to plunge guests into the neo-noir universe of the popular action series. Fans of the franchise will be able to navigate through a series of high-stakes adventures, interact with familiar characters, and even enjoy a themed bar and retail shop.
Visitors will find themselves on specific missions, each offering a unique journey through the world of John Wick. These experiences are infused with the franchise’s rich mythology, iconic characters, and recognizable designs, ensuring an immersive and authentic adventure. From engaging with the staff and assassins of the Continental Hotel to uncovering hidden secrets and accessing private areas, the attraction offers a blend of immersive theatre and cinematic environments like no other.
Collaboration for Better Authenticity
The John Wick Experience is a collaborative effort involving franchise director Chad Stahelski, his team at 87Eleven Entertainment, and Egan Productions, known for their expertise in creating captivating escapes, attractions, and live events. This partnership ensures that the essence of the John Wick universe is accurately captured, offering fans a unique opportunity to live out the fantasy, action, and danger portrayed in the films.
“My entire team is thrilled to be working alongside Lionsgate to introduce yet another exciting attraction here in the entertainment capital of the world,” said Jason Egan, an expert in escape experiences and founder of Egan Productions. “Combining our talents with the creative genius of the films and a world-class venue like AREA15 will make the John Wick Experience a can’t miss destination for fans.”
Lionsgate’s decision to bring the John Wick Experience to AREA15 is part of a larger strategy to expand the franchise’s reach across multimedia platforms. Four hit films have already captured audiences worldwide, and new expansions like the television series The Continental and the upcoming spinoff film Ballerina are on the horizon, ensuring the franchise continues to grow in popularity.
“It’s always gratifying to see people embrace your story and characters, whether on the big screen or with a fully immersive experience like this one,” said Stahelski. “The teams at Lionsgate, AREA15, and Egan really dive into this world, and I’m excited that fans will experience it live in Vegas.”
AREA15 Turning Vegas into Immersive Capital of the U.S.
Situated just minutes from the Las Vegas Strip, AREA15 provides the perfect backdrop for the John Wick Experience, offering a space where fantasy and reality intertwine to create unforgettable memories.
AREA15 is an immersive playground for adults and kids alike. Art installations intertwine with cutting-edge technology, and unique experiences lurk around every corner. AREA15 redefines Las Vegas entertainment. This sprawling complex is a fever dream of interactive art, adrenaline-pumping experiences, and colorful fun.
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