A new immersive experience is coming to AREA15 in Las Vegas. The John Wick Experience opens late 2024...

A new dark ride based on SpongeBob SquarePants is opening in Las Vegas, courtesy of Sally Dark Rides...

Universal Parks & Resorts is building a new park in Frisco, Texas, and a themed entertainment destination in Las Vegas...

Here's an overview of what happened on the second day of the Immersive Industry Homecoming Summit...

Attraction creator Pursuit has opened a new immersive “flying” ride in Las Vegas – FlyOver. The flight simulation ride suspends riders in front of an immersive 52.5-foot-wide spherical screen and takes them on a nine-minute journey through massive landscapes. The FlyOver Experience The FlyOver experience begins with guests being lined up in front of a

Here is a review of the first day of the 2021 Immersive Industry Homecoming Summit in Las Vegas...