The LEGO Group has launched a new flagship store on Fifth Avenue in New York City that aims to provide themed experiences for guests. The 7,175 sq. ft store, which took two years to design, blends physical and digital experiences to immerse guests in the world of LEGO. New experiences include guests being able to

One of the most impressive “submarine” rides at any theme park is where you may least expect it – LEGOLAND® California Resort. Opened in 2018, the LEGO® City Deep Sea Adventure ride takes you on a treasure hunt in waters inhabited by real sea creatures. Here’s a ride video by the popular SoCal Attractions 360

LEGOLAND California Resort celebrated its biggest expansion ever last month – THE LEGO MOVIE WORLD. This new area, which opened May 27, is themed around The LEGO Movie and The LEGO Movie 2: The Second Part. The land places guests on the streets of Bricksburg where they can explore six interactive attractions as follows: Emmet’s